Advertisement in Erste Internationale Film-Zeitung.1
As the surge of the Monopolfilm in Germany began at the end of the year 1910 it transformed the way cinemagoers perceived films. A transition from a program based approach to a centric one pivoting around feature films took place and alongside promotional practices changed with it. While it was common practice for a production company to accompany a release with posters the aspect of promotion evolved over the months as well.
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